There is evidence that since prehistory small and large humans have had the need to play with something, the first toy could have been a branch or a mammoth intestine, we are not sure but what we can assure is that there has always been something with which to play and as technology increased, more and more complex toy options were appearing, so much so that nowadays the Mexican toy industry closed with sales of nearly two thousand 800 million dollars, representing 6.0 percent more than at the end of the previous year.

During the visit of Melchor, Gaspar and Baltazar, he said, the toys most requested by children, between zero and three years old, are stuffed animals, rattles and musicals with lights and colors. The children who are in their second childhood, from three to seven years of age, prefer the princesses and superheroes who are the protagonists of the films. While older people ask in their cards very sophisticated games, such as electronic, board games, interactive and assembly. Although it seems that as we grow we want increasingly expensive gifts such as cosmetic surgery or a bariatric surgery in Mexico.

The president of the Mexican Toy Industry Association (AMIJU) said it is a historic year for the sector, where Mexico will also export two thousand for the first time millions of dollars to the United States, Canada, Europe and Central America. That had never happened in our country, said the leader, who also argued that sales abroad are an opportunity to open new markets into the future.

He stressed that representatives of the industry attend the international toy fairs in Hong Kong, China, Germany and New York, in order to have a greater presence globally. Of those four countries, they go out into the world because many buyers attend, he said.

Although the ball is the most sold toy, being the oldest, the items of greatest demand are those with a technological profile – robots, cell phones, electronic tablets, videogame consoles, drones – gain ground more and more and are the new baby of the toy industry, he said.

He pointed out that the electronics have been gradually consolidated because they grow at rates of 11 and 12 percent with respect to the traditional toy, which advances at a rate of between 4.0 and 4.5 percent.

The points of sale to which the Three Wise Men go are the pilgrimages, the markets and the toy stores, as well as the self-service and departmental stores, the latter with increasing visits, he said.

President AMIJU recommended verifying that the articles meet the requirements of commercial information and security established by the Official Mexican Standards, which guarantees the safety of the product, and supervising that the toy is according to the age of the child.